Navigational Links or Contextual Links: Content Rules
Short while ago google had changed their ranking algorithm, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in plain English, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being thrown away by google.
What is old way of link building any way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the content on those sites will never be updated, almost all of them are garbage, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started promote the keyword, snatch blocks, of course with old way of link building, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, this was the case until google made the change. Something opposite happened to this keyword, chain puller , we put the link in relevant context, not too many plain links have been built, now we have really good ranking for this keyword. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, such as this interesting blog, fathers day gift , in the beginning I just post to it casually, lately I added nice stuff left and right, I guess you believe this site won’t be doing too well, in actuality my site is ranking high for some nice search phrases. As far as SEO concerned, blog marketing with great content is the way to go. Now imagine you have your own blog network, such as winch tie downs, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, publish and share with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to give our love for creating and sharing quality content and not to worry about the ranking every day. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, grade 70 chain, explains some interesting concepts, , good writing, interesting content, indexed and cached, this article serves it’s purpose well.
By the way, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, no one should miss this tool out.